Our view of who we are and the way we think others view us is referred to as:
A) self-projection.
B) consumer image.
C) consumer projection.
D) self-concept.
E) ego imaging.
Question 2Staple items tend to have short channels.
Indicate whether the statement is true or false
Question 3According to Ohno and Toyota, _____ is a category of waste that makes the wrong product.
a. overproduction
b. waiting time
c. defect
d. unnecessary movement
e. over-processing
Question 4Typically, the producers and manufacturers receiving the highest number of inquiries from prospective channel members are:
a. Those listed in the Verified Directory of Manufacturers' Representatives.
b. Those who advertise most heavily.
c. Those who are generally considered to be the most prestigious in the industry.
d. Those who offer the largest trade discounts.
e. Those who presently have the fewest number of channel members.
Question 5Yiwu, a city five hours from Shanghai, China, is cracking down on counterfeit products and offers some home for Western firms operating in China.
Indicate whether the statement is true or false
Question 6Personal relevance is something that:
A) has an indirect bearing on the self.
B) leads to lower or moderate levels of motivation.
C) leads to a moderate inconsistency with prior attitudes.
D) has potentially significant consequences or implications for our lives.
E) allows us to know the enduring beliefs about what is right/wrong, important, or good/bad.
Question 7According to Ohno and Toyota, _____ is a category of waste that includes any wasted motion by man or machine.
a. overproduction
b. unnecessary transport
c. unnecessary movement
d. defect
e. None of the above.
Question 8Management considerations have no effect on channel design.
Indicate whether the statement is true or false
Question 9In general, the most specific source of information on prospective channel members in a particular industry is:
a. The National Retail Federation.
b. The appropriate trade association.
c. The National Association of Wholesale Distributors.
d. Industrial Distribution magazine.
e. The Census of Wholesale Trade and the Census of Retail Trade.
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