Which of the following is an advantage of the Internet?
a. A very large portion of the world population has adopted the Internet.
b. There are hardly any adjustments that need to be made by exporters for each market served.
c. Internet diffusion always reaches the targeted customer.
d. The opportunity to actually close sales.
Question 2A _____ establishes the rate of improvement because of learning as producers realize direct-labor cost improvements as production volumes increase.
a. leverage
b. learning curve
c. knowledge curve
d. product life cycle
e. short-term contract
Question 3In the weighted factor score approach, all of the following are criteria for choosing channel structure except:
a. Decision factors must be less than seven.
b. Factors are stated explicitly.
c. Decision factors are weighted.
d. Each channel alternative is rated.
e. An overall weighted factor score is computed.
Question 4Haagen Dazs' Japanese offering of Royal Milk Tea ice cream is an example of forced local mandatory adaptation.
Indicate whether the statement is true or false
Question 5When consumers encounter a lot of information about a product, those who are promotion-focused will have lower brand evaluations.
Indicate whether the statement is true or false
Question 6In a PERT network, the difference between the _____ and the _____ is slack.
a. late finish.early finish
b. late start.late finish
c. early finish.late start
d. early start.early finish
e. None of the above.
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