Heuristics that relate particular variables with possible channel structures should be viewed as:

Heuristics that relate particular variables with possible channel structures should be viewed as:
 a. Rather clear-cut prescriptions for choosing channel structures.
  b. Of very little value in channel design decisions.
  c. A rough reflection of fairly typical relationships among variables affecting channel structure.
  d. Good quantitative devices for choosing channel structures.
  e. Part of the management science class of techniques for choosing channels.

Question 2

Airbus has subsidiaries in _________________________, ____________________, and ____________________.
 Fill in the blank(s) with correct word

Question 3

Scorla Foods, a food products manufacturer, initially manufactured all kinds of food products. Recently, the company started to manufacture and market only organic food products. Due to this change, the company came to be identified as a manufacturer of organic products. In this case, Scorla Foods is involved in _____.
 A) repositioning
  B) co-branding
  C) acquisition
  D) resistance
  E) problem recognition

Question 4

Which of the following refers to the misleading perception that the world of business is becoming ever more American and that everyone will behave accordingly?
 a. Stereotyping
  b. Elitism
  c. Parochialism
  d. Classism

Question 5

Most processes do not cross functional boundaries.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 6

More channel levels and more intermediaries are expected for:
 a. Markets requiring many contacts.
  b. Markets requiring personalized contacts.
  c. Markets and producers that have no quantity discrepancies.
  d. Markets and producers with very little spatial separation.
  e. Technically complex products.

Question 7

Airbus is an international ____________________ involving France, the United Kingdom, Germany, and Spain.
 Fill in the blank(s) with correct word

Question 8

Which of the following statements is true of positioning?
 A) Positioning helps marketers identify consumers who have needs that are not being met.
  B) The desired image should reflect how a product is similar to the competition.
  C) Positioning helps consumers identify ways to dispose an offering.
  D) In a perceptual map, positioned brands share the same quadrant of other brands in the market.
  E) Positioning should suggest that the product is superior in one or more attributes valued by the target market.