Companies engaging in _________________________ have their own in-house exporting expertise, usually in the form of an exporting department.
Fill in the blank(s) with correct word
Question 2Jude wants to purchase a new mouse for his computer. He wants it to be ergonomic, functional, and durable. He invests considerable time and energy before making a decision. This is an example of _____.
A) a disposition method
B) long-term memory retrieval
C) a high-effort decision
D) postdecision evaluation
E) diffusion of ideas
Question 3For the marketerintermediary interaction to work, realistic objectives have to be set for salespeople based on their financial expectations.
Indicate whether the statement is true or false
Question 4In collaborative relationships, buyers and suppliers can work together to mutually share the benefits of learning curves and productivity improvements.
a. True
b. False
Indicate whether the statement is true or false
Question 5The Internet has affected the number of levels in a channel by:
a. Adding a fifth level to the current three and four level channels.
b. Allowing manufacturers to add a direct two level channel to their existing options.
c. Increasing the level of product saturation available to manufacturers and producers.
d. Fixing the number of levels available to manufacturers.
e. Changing the environment such that manufacturers are unable to identify the possible number of levels available.
Question 6A company can use cooperative exporting, which is also known as piggybacking or _________________________.
Fill in the blank(s) with correct word
Question 7Problem recognition occurs when we:
A) form an attitude.
B) purchase an offering.
C) expose ourselves to persuasive information.
D) realize that we have an unfulfilled need.
E) categorize information in a schematic framework.
Question 8The generation of market-specific assets is an advantage of direct exports.
Indicate whether the statement is true or false
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