Alex plans to purchase a new automobile. His experience as an auto mechanic helps him decide which automobile will be suitable for him. In this case, Alex's experience as an auto mechanic acts as the _____ to purchase the new automobile.
A) ability
B) perception
C) symbol
D) exposure
E) opportunity
Question 2Telemarketing is by far the dominant direct-response medium.
Indicate whether the statement is true or false
Question 3Each activity in PERT has three time estimates: (1) most likely, (2) pessimistic, and (3) optimistic.
a. True
b. False
Indicate whether the statement is true or false
Question 4The distribution objective must be congruent with:
a. Channel members' objectives and strategies.
b. The other elements of the marketing mix.
c. Standard industry practices.
d. Competitors' objectives and strategies.
e. Suppliers' objectives and strategies.
Question 5Labor costs in the United States are quite high, averaging around _________________________.
Fill in the blank(s) with correct word
Question 6Gregory, a pianist, wants to join a famous orchestra. He wants to buy an antique piano that has been put up for sale so that he can practice. In the context of consumer behavior, Gregory's desire to buy the piano is an example of _____.
A) information search
B) perception
C) motivation
D) exposure
E) postpurchase evaluation
Question 7Direct marketing establishes a relationship with a customer in order to initiate immediate and measurable responses.
Indicate whether the statement is true or false
Question 8The advantage of a Gantt chart is that for larger projects, it can be easy to use and keep up to date.
a. True
b. False
Indicate whether the statement is true or false
Question 9A congruency check of a distribution objective means that:
a. All of the channel members have agreed on the distribution objective.
b. All phases of the channel design decision have been coordinated.
c. The distribution objective does not conflict with other objectives and policies of the firm.
d. The distribution objective will minimize channel conflict.
e. The distribution objective matches the objectives of the retailers who sell our product.
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