Because a project usually has a defined scope with agreed-upon tasks, responsibilities, and deliverables, it is often more difficult to measure project success compared with other types of work.
a. True
b. False
Indicate whether the statement is true or false
Question 2Distribution objectives must be set:
a. Only in relation to considerations of logistics.
b. To provide for fast distribution of products to the market.
c. With the major emphasis being on keeping the cost of distribution to a minimum.
d. With an eye toward objectives and policies of the firm.
e. To achieve the maximum level of sales volume.
Question 3What type of activities can be outsourced?
a. Billing c. Technology
b. Customer service d. All of the above can be outsourced
Question 4Fructose Inc, a soft drink manufacturer, has launched a new advertising campaign. The slogan of the campaign is Orange juice isn't just for breakfast anymore. The campaign is an example of:
A) encouraging the collection of products.
B) changing why people use orange juice.
C) changing how people use orange juice.
D) changing whether people use orange juice.
E) affecting when people use orange juice.
Question 5Because of cultural constraints that most exporters face, promotional efforts should be concentrated only on key markets.
Indicate whether the statement is true or false
Question 6Projects have certain characteristics that make them unique compared with other forms of work.
a. True
b. False
Indicate whether the statement is true or false
Question 7A key part of Frito-Lay's success in distributing its snack products at a level that allows the company to dominate retailers' shelves is:
a. Lower prices than competitors.
b. High retail inventory requirements.
c. Few products so as to streamline distribution.
d. Hand-held computers used by drivers/salespeople.
e. Incentives paid to retailers.
Question 8Which of the following is true about outsourcing?
a. The strategic use of outside resources to perform activities typically handled by internal staff
b. It has been around for a long time
c. Until now, it was restricted to technology
d. All of the above are true about outsourcing