In TCO for a product, _____ include(s) all costs associated with converting the purchased part/material into the finished product and supporting it through its usable life.
a. purchase price
b. acquisition costs
c. end of life costs
d. opportunity costs
e. usage costs
Question 2Which of the following does not engage in channel design?
a. Manufacturers
b. Wholesalers
c. Retailers
d. Producers
e. Facilitating agencies
Question 3Stihl, A German manufacturer of chainsaws, is selling products in Romania through a
a. franchise agreement. c. branch office.
b. licensee. d. wholly-owned subsidiary.
Question 4Which of the following statements is true of consumer behavior?
A) It is limited to the study of how consumers buy products.
B) It reflects the actions of a single consumer rather than a group of consumers.
C) It is related to how consumers make acquisition decisions rather than disposition decisions.
D) It deals with the purchase of tangible goods but not services.
E) It affects decisions about managing debt.
Question 5In TCO, _____ includes all costs associated with bringing the product, service, or capital equipment to the customer's location.
a. purchase price
b. opportunity costs
c. acquisition costs
d. usage costs
e. end of life costs
Question 6What is a skimming price strategy?
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