Transfer pricing is a policy that a government may implement to encourage a company to keep its profits within the country's borders.
Indicate whether the statement is true or false
Question 2Start small means:
A) if possible, use free tools.
B) if possible, use simple tools.
C) do a trial run of your plan using the tool on a small portion of the target audience.
D) A through C.
E) A and B only.
Question 3A European exporter, during a strong euro, has one alternative - increase the export price in conjunction with increases in the value of the euro to maintain stable export prices in foreign currencies.
Indicate whether the statement is true or false
Question 4Under penetration pricing, using final price as a basis, the product is disaggregated into major subsystems, each of which has its own target cost.
a. True
b. False
Indicate whether the statement is true or false
Question 5Which of the following is not one of the basic distribution decisions that most firms must address?
a. Which individual should be chosen as channel manager
b. The role distribution should play in the firm's overall objectives and strategies
c. The role distribution should play in the marketing mix
d. How the firm's channels should be designed to achieve its distribution objectives
e. How channel member performance can be evaluated
Question 6Companies frequently have a state-owned enterprise as a joint-venture partner.
Indicate whether the statement is true or false
Question 7Regarding social media platforms, which of the following statements is false?
A) Not all social media platforms are equally appropriate for certain target markets.
B) Not all social media platforms are equally appropriate at any given time, for a specific campaign.
C) Given the rise of digital marketing, skilled personnel are abundant.
D) Time is in short supply in SMM operations.
E) All of these statements are true.
Question 8Absorption defines the currency fluctuation in which the government compensates an exporter for losses in a given market.
Indicate whether the statement is true or false
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