Examples of monopolies in the United States include the steel, automobile, and appliance industries.
a. True
b. False
Indicate whether the statement is true or false
Question 2Hoover's All Aboard marketing campaign in trade magazines portrayed in the text was based largely on _________ power to attract channel members.
a. coercive
b. reward
c. legitimate
d. expert
e. referent
Question 3Describe the process of country screening and selection.
Question 4Important best practices for choosing the most useful Internet metrics include all of these except:
A) applying the so what test.
B) ensuring that metrics are in line with the business objectives of those who will use them.
C) identifying the metrics that drive business results, and make them your KPIs.
D) deciding which metric choices are appropriate, then tell the brand managers.
E) all of these are useful Internet metrics.
Question 5What does the Made in phrase required on most products say about product quality?
a. Consumers have a perception of product quality based on the area of origin.
b. The statement has no relevance in this context.
c. Consumers in superstitious cultures may feel awkward about using the product.
d. The statement is about origin, not product quality.
Question 6When supply exceeds demand, a buyer's market exists, and prices generally move downward.
a. True
b. False
Indicate whether the statement is true or false
Question 7Generally the power bases available to the manufacturer are a function of all of the following except:
a. The size of the manufacturer relative to his channel members.
b. The leadership style of the channel manager.
c. The particular set of circumstances surrounding the channel relationship.
d. The organization of the channel.
e. The size of the producer relative to other channel members.
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