The text identifies what mistake companies make with white paper and e-book marketing?
A) Treating them as a pure marketing platform.
B) Identifying and explaining all acronyms.
C) Including too many images and visual aids.
D) Writing about topics that are not part of their core competency.
E) Not properly considering their target audience.
Question 2The characteristics and behavior of intended customer groups are as important as governmental influences on the product adaptation decision.
Indicate whether the statement is true or false
Question 3All of the following are considered barriers to worldwide sourcing except _____.
a. use of simplified Incoterms compared to complex domestic terms of sale
b. lack of knowledge and skills concerning global sourcing
c. different business customs, language, and culture
d. currency fluctuations
e. resistance to change
Question 4When a supplier requires its channel members to carry a broad group of its products in order to sell any particular product in the supplier's line, the supplier is involved in:
a. Selective distribution.
b. Exclusive dealing.
c. Full-line forcing.
d. Resale restrictions.
e. Price maintenance.
Question 5According to the text, a recent study classified the Scandinavian countries according to Hofstede's typology. They rate:
a. low in power/distance. c. low in individualism.
b. high in uncertainty/avoidance. d. high in masculinity.
Question 6How does an e-book differ from a white paper?
A) An e-book is written in a lighter tone.
B) An e-book is longer than a white paper.
C) White papers focus on the technical aspects of a product.
D) E-books require a prominent call to action.
E) White papers are always distributed in PDF format.
Question 7The more exporters learn about local market characteristics in individual markets, the more they are able to establish similarities and, as a result, customize their marketing approach, especially across similar markets.
Indicate whether the statement is true or false
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