Which of the following is not an example of cost differentials that arise between countries?
a. Lower labor rates.
b. Fewer documentation requirements.
c. Possible willingness to accept a lower profit margin.
d. Exchange rate differences.
e. Government subsidies.
Question 2When Hagen Dazs, the Pillsbury-owned premium ice cream company, told its wholesalers that its policy was to sell only through wholesalers that did not sell competing products, Hagen Dazs was engaging in:
a. Exclusive dealing.
b. Selective distribution.
c. Refusal to deal.
d. Full-line forcing.
e. None of the above.
Question 3Which of the following is not included in a psychographic analysis?
a. Income c. Attitudes
b. Lifestyle d. Opinions
Question 4What content is important to include in a white paper?
A) All the technical details of a product or technology.
B) Industry specific acronyms and marketing phrases.
C) Information on a product's functionality and its benefits.
D) Visual aids in the form of charts and graphs.
E) A strong sales message.
Question 5The need for adaptation is based on the degree of cultural grounding.
Indicate whether the statement is true or false
Question 6All of the following are examples of why organizations source worldwide except _____.
a. cost/price benefits
b. access to product and process technology
c. quality
d. introduce competition to domestic suppliers
e. ability to influence domestic consumers
Question 7An increasing number of manufacturers are opening their own stores that carry the same merchandise sold by independent retailers. This practice introduces a potential legal question regarding:
a. Resale restrictions.
b. Dual distribution.
c. Exclusive dealing.
d. Intensive distribution.
e. Bilateral distribution.
Question 8Which market segment does Coca-Cola and Kodak target in China with their global brands?
a. Working Poor c. The salaried class
b. The Little Rich d. Yuppies
Question 9All of the following are examples of why organizations source worldwide except _____.
a. access to the only source available
b. react to buying patterns of competitors
c. higher ethics
d. cost/price benefits
e. establish a presence in another country market
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