The level of foreign direct investment in a country is a measure of which segmentation requirement?
a. Measurability c. Accessibility
b. Substantiality d. Actionability
Question 2The primary goal for creating white papers, e-books or articles is to build a company's thought leadership and expertise in an area, ultimately generating sales leads.
Indicate whether the statement is true or false
Question 3When a government allows companies to join together to conduct joint basic research efforts without fear of antitrust action, this is called:
a. research consortia.
b. controlled research.
c. primary data from undisclosed documents.
d. strategic alliance.
Question 4Social culture and laws, personnel skills and abilities, and business culture are three areas where differences are the greatest across different geographic units.
a. True
b. False
Indicate whether the statement is true or false
Question 5All technology has both up sides and down sides. To manufacturers, the downside of electronic scanners and computerized inventory control systems is:
a. Retailers react very quickly to sales and thus can suddenly stop ordering slow-selling product.
b. Manufacturers are too dependent on retailers for information.
c. Retailers pressure manufacturers for large quantities of fast-selling products.
d. An inability to predict customer needs.
e. Manufacturers are unable to control who has access to information.
Question 6Which requirement does not apply to both country and consumer segmentation?
a. Measurability c. Differential response
b. Accessibility d. All of the above apply.
Question 7The look and feel of an article, white paper or e-book is not a concern, only the content.
Indicate whether the statement is true or false
Question 8Which of the following observations is true of a management contract?
a. For the supplier, the risk of participating in an international venture is substantially increased.
b. The supplier will not be able to exercise any meaningful operational control.
c. For the client, they can provide expertise that is immediately available rather than built up.
d. For the client, no equity capital is at stake.
Question 9Options may be used to lock in favorable rates during negotiations or anytime a purchaser is anticipating the purchase of an item from a specific country.
a. True
b. False
Indicate whether the statement is true or false
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