Which of the following is the proper definition of portfolio investment?
a. Direct investment in foreign entities.
b. Purchase of a manufacturing plant in a foreign market.
c. Outright purchase of a competing company.
d. Purchase of stocks and bonds internationally.
Question 2There is no dollar threshold on the Foreign Corrupt Practices Act, making it illegal to offer even a dollar as a bribe.
a. True
b. False
Indicate whether the statement is true or false
Question 3McDonald's competition with Burger King is an example of:
a. Vertical competition.
b. Horizontal competition.
c. Intertype competition.
d. Vertical-intertype competition.
e. Vertical marketing system competition.
Question 4Companies that have ample resources can, and often do, address the needs of all segments of consumers.
Indicate whether the statement is true or false
Question 5A moderator:
A) is the only person allowed to flame others.
B) manages the programming details required to maintain a site.
C) is responsible for backing up the discussion boards.
D) facilitates discussions and enforces forum policies.
E) cannot remove forum content.
Question 6Developing countries offer effective protection against the piracy of intellectual property.
a. True
b. False
Indicate whether the statement is true or false
Question 7When a parent company grants another, independent entity the right to do business in a specified manner, including the right to sell the parent company's products and use its name, production, preparation, and marketing techniques, this is called:
a. portfolio management.
b. a joint venture.
c. export management.
d. franchising.
Question 8Competition between an independent hardware store and the hardware department of a Sears store is an example of:
a. Vertical competition.
b. Channel system competition.
c. Horizontal competition.
d. Intertype competition.
e. Vertical marketing competition.
Question 9Geographic segmentation can be performed at the macro-segmentation level.
Indicate whether the statement is true or false
Question 10A Q&A site lets people pose questions and receive answers back.
Indicate whether the statement is true or false
Quick Reply
