The majority of consumers in developing countries are very concerned with brand names since they ...

The majority of consumers in developing countries are very concerned with brand names since they portray a Western image.
 
 Indicate whether the statement is true or false

Question 2

Social news sites have affected the way news is consumed today.
 
 Indicate whether the statement is true or false

Question 3

Under this type of agreement, one firm permits another firm to use its intellectual property in exchange for royalty compensation. This property might include patents, trademarks, copyrights, technology, technical know-how, or specific marketing skills. What is this type of agreement called?
 a. Outright purchase
  b. Franchising
  c. Focal market agreement
  d. Licensing

Question 4

Buyers should not underestimate the potential effects of extended distances on their ability to plan and manage a worldwide supply chain.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 5

During periods of low inflation, passing price increases through the channel:
 a. Becomes more difficult.
  b. Becomes less difficult.
  c. Makes no difference.
  d. Increases the length of the channel.
  e. None of the above.

Question 6

In the youth-driven Euroculture, national heritage is becoming increasingly important.
 
 Indicate whether the statement is true or false

Question 7

Q&A sites are the best place to promote a product.
 
 Indicate whether the statement is true or false