Market segments should be similar to each other to improve marketing efficiency.
Indicate whether the statement is true or false
Question 2What is behind the growth in photo sharing?
A) The growth of Facebook and its photo sharing tools.
B) The growth of smartphones.
C) The growth of digital cameras.
D) Companies recognize it can be an effective marketing strategy.
E) The growth of sites like Flickr make it much easier.
Question 3Which of the following statements about companies that export is not true?
a. Companies that export are taxed at a higher rate than those that do not.
b. Companies that export grow faster than those that do not export.
c. Companies that export are more productive than those that do not export.
d. Companies that export have employees that tend to earn more.
Question 4According to ISM, _____ is a framework of measurable corporate policies and procedures and resulting behavior designed to benefit the workplace and, by extension, the individual, the organization, and the community.
a. supply chain risk management
b. sustainability
c. ISO 9000:2008
d. social responsibility
e. supplier development
Question 5The channel manager must analyze the external environment in terms of its impact on:
a. Target markets.
b. Facilitating agencies.
c. Intermediaries.
d. All channel participants.
e. Retailers and brokers.
Question 6Individual market segments should be easy to identify and measure.
Indicate whether the statement is true or false
Question 7One of the best practices in marketing through photo sharing is to stage the product professionally before taking the photo.
Indicate whether the statement is true or false
Quick Reply
