Which of the following is not a best practice for video marketing?
A) Make a creative sales video.
B) Design and produce videos for mobile.
C) Design and produce videos for the platforms on which they are to appear.
D) Optimize your videos to be found in search.
E) Post your videos on multiple platforms.
Question 2Resource seekers search for financial contributors who can invest in the foreign market along with the domestic company.
Indicate whether the statement is true or false
Question 3Which of the following is not a buyer-specific barrier to supplier development?
a. The buying company's purchase volume from the supplier does not justify development investment.
b. No immediate benefit to supplier development is evident to the buying organization.
c. Lack of executive support within the buying organization for supplier development.
d. Importance of purchased item does not justify development efforts.
e. Supplier's management agrees to improvement but fails to implement the proposals.
Question 4The Census of Retail Trade classified retailers into _____ major groups by kind of business.
a. 12
b. 16
c. 18
d. 10
e. 8
Question 5An international marketing strategy involves developing and maintaining a strategic fit between the international company's objectives, competencies, and resources and the challenges presented by its international market or markets.
Indicate whether the statement is true or false
Question 6View completion of videos is greatest on which device?
A) Television.
B) Gaming console.
C) Desktop computer.
D) Tablet.
E) Smartphone.
Question 7One reason global marketers directly invest in a foreign market is the cost factor; corporations are always trying to obtain low-cost resources and ensure their sources of supply.
Indicate whether the statement is true or false
Question 8In overcoming the barriers to supplier development, which of the following is not one of the approaches typically used?
a. Direct-involvement activities.
b. Single sourcing.
c. Incentives and rewards.
d. Warnings and penalties.
e. All of the above are typical approaches.
Question 9The potential of retail intermediaries for performing distribution tasks:
a. Has increased.
b. Is likely to decrease in the future.
c. Has not changed.
d. Will be a value added function.
e. Will only change if the economy grows over 5 per year.
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