Research that examines how frequently shoppers in Cairo shop for food items or whether they prefer ...

Research that examines how frequently shoppers in Cairo shop for food items or whether they prefer to shop for meat products in state stores is an example of:
 a. experimental research c. descriptive research
  b. causal research d. product research

Question 2

What is one disadvantage of the mass follow strategy?
 A) It takes a long time to gather followers.
  B) It may require a company to follow its competitors.
  C) It is costly.
  D) Most of the users who follow back are mass marketers and spammers and will not see the tweets.
  E) It requires a much more hands on approach to managing followers.

Question 3

A large supply base means the duplication of a wide range of supply management activities, adding to acquisition cost without a corresponding increase in value added to the customer.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 4

Population trends, general trade flow between countries, and agricultural production is considered what type of data?
 a. Specific
  b. Macro
  c. Systemic
  d. Structural

Question 5

In order to reach its customers, Ralph Lauren apparel uses all of the following in its multi-channel strategy, except:
 a. Upscale department stores.
  b. Online sales at Polo.com.
  c. Company stores.
  d. Catalogs.
  e. Specialty retail stores.

Question 6

In which country is giving away money-off vouchers illegal?
 a. United Kingdom c. Spain
  b. Ireland d. Germany

Question 7

The best content a brand can provide on Twitter is:
 A) that which includes photos or links to external content.
  B) interesting, fun, and valuable.
  C) varied and covers multiple topics and themes.
  D) appealing to the identified personas.
  E) a special offer not found anywhere else.

Question 8

There is only one common approach to supply base rationalization and optimization.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 9

Which of the following entities has the greatest variety of secondary data?
 a. The Data Store
  b. Governments
  c. Trade directories
  d. Service organizations

Question 10

A multi-channel strategy means:
 a. A firm uses multiple promotional strategies to reach customers.
  b. A firm advertises its products or services on many television stations.
  c. Numerous intra-organizational activities are used to provide products and services to customers.
  d. A product has many features that are desired by customers.
  e. A company reaches its customers through more than one channel.