Short-term purchase contracts that award small volumes of business to multiple suppliers decrease production costs and provide incentive for individual supplier investments in process improvement.
a. True
b. False
Indicate whether the statement is true or false
Question 2The value of research in making a particular decision can be determined by applying the following equation: V(dr) - V(d) > C(r). In this equation, V(dr) represents:
a. the cost of research.
b. the value of the decision with the benefit of research.
c. the value of the decision without the benefit of research.
d. the difference between the cost of research and the benefit of the research.
Question 3Ten manufacturers of wallpaper all sell through one wholesaler to five retailers. The number of contacts needed for all of the manufacturers to contact all of the retailers is:
a. 2.
b. 16.
c. 6.
d. 50.
e. 15.
Question 4Which of the following is NOT an example of international product research?
a. Brand name testing
b. Product testing
c. Concept development and testing
d. All of the above are examples of product research
Question 5The equal ratio strategy describes when one follows lots of other profiles and hope they decide to follow back.
Indicate whether the statement is true or false
Question 6The administrative cost of maintaining 5,000 suppliers will be dramatically lower than the cost of maintaining a core group of 500 highly qualified suppliers.
a. True
b. False
Indicate whether the statement is true or false
Question 7Marketing research stresses the need for objectivity and information, reducing the roles of all of these except which one?
a. Bias
b. Demographics
c. Emotions
d. Subjective judgment
Quick Reply
