Why are social networks so useful for businesses that sell to consumers?
A) It costs much less than traditional advertising.
B) Companies can easily see what the competition is doing on social networks.
C) It is a useful medium for broadcasting messages to a large audience.
D) They are a great way to find and reach potential customers.
E) It does not require any technical knowledge.
Question 2A buyer should delay reporting a supplier's poor performance until the next annual performance review.
a. True
b. False
Indicate whether the statement is true or false
Question 3The compatibility and comparability of the data need to be always considered while using primary data.
Indicate whether the statement is true or false
Question 4In general, basic decisions in channel strategy usually __________ operating decisions in logistics management.
a. Follow
b. Precede
c. Occur simultaneously with
d. Are less important than
e. Are more important than
Question 5Time series and econometric models are dependent on the availability of historical data.
Indicate whether the statement is true or false
Question 6Which of the following statements is false?
A) Social networks have become an effective way to find new customers.
B) Social networks allow companies to build brand awareness.
C) People on social networks seek out brand relationships.
D) Social networks serve as a channel for marketing messages.
E) Companies can converse with target audiences on social networks.
Question 7Buyers rarely rely on suppliers for cost-reduction assistance.
a. True
b. False
Indicate whether the statement is true or false
Question 8When importing, firms shift their major focus from supplying to sourcing.
Indicate whether the statement is true or false
Question 9Channel management is concerned mainly with
a. Providing for the physical availability of products.
b. Planning and overseeing the firm's logistics activities.
c. The entire process of setting up and operating the contactual organization.
d. Developing the firm's overall strategic marketing program.
e. Operating the firm's entire marketing mix.
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