Which of the following is an approach to organization that gives worldwide responsibility to strategic business units for the marketing of their product lines?
a. Area structure
b. Functional structure
c. Customer structure
d. Product structure
Question 2Which of the following is false concerning Deming's philosophy on fear in the workplace?
a. Employees may be fearful of making a mistake and being reprimanded for it.
b. Fear-free organizations are very common as only takes a short time to develop and maintain an organizational culture that promotes risk taking and change.
c. Most people have a fear of failure, so they don't want to try anything new or different.
d. People are creatures of habit and do not like to make changes in their routines.
e. Middle managers may be fearful of letting go of their traditional power based on command and control.
Question 3Regarding SMM, which of the following is correct?
A) More is better.
B) A large pool of potential customers is necessary.
C) Messages are useful only if they reach the right people.
D) The message can be delivered at any time.
E) The message can be delivered in any available format.
Question 4One of the major benefits of using which of the following approach is improved cost efficiency through centralization of manufacturing facilities?
a. Functional structure
b. Customer structure
c. Product structure
d. Mixed structure
Question 5The concept of _____ consists of rework and disposal efforts that increase cost and decrease productivity.
a. the hidden factory
b. Six Sigma
c. continuous improvement
d. zero defects
e. kaizen
Question 6Why are messaging objectives important?
A) They ensure a company knows where to find their personas.
B) They help provide the persona with the information they need to make a purchase or other conversion.
C) They help determine the optimal target audience.
D) They ensure specificity within personas.
E) They allow for the adjustment of messaging goals.
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