An approach to organization that gives worldwide responsibility to strategic business units for the marketing of their product line is known as product diversification.
Indicate whether the statement is true or false
Question 2Once a firm fully rationalizes and optimizes its supply base, improvement will occur primarily by developing the capabilities of existing suppliers rather than by switching suppliers on a large scale.
a. True
b. False
Indicate whether the statement is true or false
Question 3Which of the following is considered the earliest ancestor of social media?
A) ARPANET
B) Email
C) Telegram
D) Whole Earth 'Lectronic Link
E) USENET
Question 4Global structures have grown out of government control.
Indicate whether the statement is true or false
Question 5All delivery activities in a process can be considered wasteful.
a. True
b. False
Indicate whether the statement is true or false
Question 6Which of the following is one way to manage the time invested in social media marketing?
A) Leverage tools like Hootsuite that are designed to improve efficiencies.
B) Hire an outside agency.
C) Only spend time on one social media site at a time.
D) Install times on employee computers to monitor time spent on social media.
E) None of these.
Question 7International divisions best serve firms with few products that do not vary significantly in terms of their environmental sensitivity, and whose international sales and profits are still quite insignificant compared with those of the domestic divisions.
Indicate whether the statement is true or false
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