The _____ the proportion of the final product that suppliers provide, the _____ the impact they will have on overall product cost and quality.
a. smaller.greater
b. larger.lesser
c. smaller.more significant
d. larger.greater
e. There is no definitive relationship between proportion of final product provided by suppliers and impact on overall product cost and quality.
Question 2The Forrester Social Technographics Ladder identifies personas based on both what they are doing on social media sites along with where they are doing it.
Indicate whether the statement is true or false
Question 3Bureaucratic controls are limited and explicit sets of regulations and rules that outline desired levels of performance.
Indicate whether the statement is true or false
Question 4The average North American manufacturing firm spends _____ percent of its cost of goods sold on purchased goods and services.
a. < 10
b. 25
c. 55
d. 75
e. > 90
Question 5Once a fully-developed persona and marketing plan are developed, they can be used on many different platforms.
Indicate whether the statement is true or false
Question 6Intranets sell products internationally through credit card transactions.
Indicate whether the statement is true or false
Question 7Which of the following is not one of the expectations that suppliers have in a typical supply chain relationship?
a. Minimizing product design changes once production begins.
b. Providing visibility to future purchase volume requirements.
c. Sharing early access and visibility to new-product requirements.
d. Valuing accurate and timely payment of invoices.
e. Having the buyer co-locate its buying, engineering, and quality staffs into a supplier's facility.
Question 8LinkedIn forbids self-promotion on its platform.
Indicate whether the statement is true or false
Question 9Companies that market consumer products typically have product organizations with high degrees of centralization, allowing for maximum local flexibility.
Indicate whether the statement is true or false
Quick Reply
