Name and describe one best practice for social media marketing.
Question 2When a firm grants to its subsidiary a high degree of autonomy, this is known as franchise operations.
Indicate whether the statement is true or false
Question 3A supplier quality manual may delineate the maximum process required for the supplier regarding inspections, use of statistical process control, continuous improvement, testing, sample evaluations, performance improvement, and the like.
a. True
b. False
Indicate whether the statement is true or false
Question 4Identify two ways that social media marketing differs from traditional marketing.
Question 5Companies develop new structures in stages as their product diversity develops and the share of foreign sales increases.
Indicate whether the statement is true or false
Question 6It can take only a few months for a company to adequately develop a quality management system that is competitive for the MBNQA.
a. True
b. False
Indicate whether the statement is true or false
Question 7What is the primary lesson behind the United Breaks Guitars case?
A) Online video has the power to reach millions of people at a very low cost.
B) Companies must be active in monitoring their brands online in order to respond in a timely manner to customer issues.
C) A well-executed PR strategy can help control negative social media messages.
D) Social media is only effective for customer complaints.
E) Customer service should not be outsourced.
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