As companies evolve from purely domestic entities to multinational entities, their organizational structure and control systems must change to reflect new strategies.
Indicate whether the statement is true or false
Question 2According to Genichi Taguchi, any deviation from a target value carries with it some level of opportunity loss due to scrap, rework, and customer dissatisfaction.
a. True
b. False
Indicate whether the statement is true or false
Question 3Which of the following is not one of the seven myths of SMM?
A) SMM is too time-consuming.
B) SMM isn't right for most businesses.
C) There is no return on investment on SMM.
D) Social media is just for the young.
E) Social media is just a fad.
Question 4Why is strategic planning critical in global marketing?
Question 5The Cpk value is always larger than the Cp index.
a. True
b. False
Indicate whether the statement is true or false
Question 6Marketing investment in social media is forecast to increase.
Indicate whether the statement is true or false
Question 7Why is standardization not the answer for companies wishing to go global?
Question 8A process that is stable and in control (i.e., no special and correctable causes of variation) can be expected to produce virtually all of its output within its natural tolerance limits.
a. True
b. False
Indicate whether the statement is true or false
Question 9According to the text, SMM employs word-of-mouth marketing.
Indicate whether the statement is true or false
Question 10Why are global marketers interested in the triad regions of North America, Europe and the Asia-Pacific region?
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