The concept of ethnocentrism predicts the beliefs consumers have based on a predisposed set of criteria which scientists have proven as universal in all cultures.
Indicate whether the statement is true or false
Question 2Which of the following is not a common organizational mechanism to enable center-led organization design?
a. Lead division buying.
b. Restricted use of procurement cards.
c. Regional buying council.
d. Global sourcing council.
e. Consortiums and group purchasing organizations.
Question 3Since the early 1950s, athletes in major professional sports have organized themselves into labor unions called players' associations.
a. True
b. False
Indicate whether the statement is true or false
Question 4Communication content depends on the product's or policy's relative advantage over existing alternatives.
Indicate whether the statement is true or false
Question 5_____ refers to the assumption that local personnel understand and support the objectives of the business unit or division and feel a personal commitment to a particular operation.
a. Centralization of purchasing authority
b. Hybrid structure
c. Correlation
d. Specialization
e. Ownership
Question 6The entertainment industry has a growing concern about how new technology can be used to violate copyright law.
a. True
b. False
Indicate whether the statement is true or false
Question 7The three causes of distortion are consumer's selective attention, exposure, and retention.
Indicate whether the statement is true or false
Question 8All of the following are advantages of decentralized purchasing except _____.
a. ownership of decisions affecting purchases
b. understanding unique operational requirements
c. speed and responsiveness
d. reduced duplication of purchasing effort
e. new-product development support
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