A firm that contracts with the venue on behalf of the performers is referred to as the sponsor.

A firm that contracts with the venue on behalf of the performers is referred to as the sponsor.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Export-import trade, licensing, joint ventures, wholly owned subsidiaries, turnkey operations, and management contracts are examples of:
 a. Global positioning systems
  b. Transparent industries
  c. Televisual optimization
  d. International marketing

Question 3

Perhaps the most important and challenging linkages exist between supply management and marketing/sales.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 4

An event is considered successful if at least two of the three members of the event triangle benefit from and are satisfied with the exchanges.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 5

Which of the following is NOT one of the forms of international marketing defined in the text?
 a. Government-owned operations
  b. Export-import trade
  c. Joint ventures
  d. Wholly owned subsidiaries

Question 6

Many firms are now colocating supply management personnel directly at operating locations so supply management can respond quickly to operation's needs.
 a. True
  b. False
 Indicate whether the statement is true or false