Which of the following is an example of a trade sales promotion?
a. a price-pack deal b. special gifts
c. a point-of-purchase display d. temporary price reductions
Question 2_____ is a situation that occurs when sellers seek to go around purchasing and instead directly contact and attempt to sell directly to end users (stakeholders).
a. Insourcing
b. Bidding
c. Maverick buying and selling
d. Negotiating
e. Outsourcing
Question 3Online advertising content created by a company that has the appearance of non-ad content is called
a. native advertising b. viral advertising
c. publicity d. a cast commercial
Question 4_____ is the process of developing insights into stakeholder requirements, comparing these to external industry intelligence, supply base capabilities and operational risks, and developing a strategy to align internal requirements with external supply market conditions.
a. Spend analysis
b. Cost management
c. Contract management
d. Category management
e. Procure-to-pay
Question 5Advertising
a. plays a minor role in a free-enterprise system b. discourages competition
c. informs consumers about new products and services, allowing them to make comparisons among the alternatives d. discourages innovation
Question 6_____ is the process of using unit and rate consumption levels to forecast and estimate future consumption in an internal functional customer and providing guidance and input on how to optimize usage and educating the user on the tradeoffs.
a. Specification management
b. Demand management
c. Category management
d. Supply market intelligence
e. Cost management
Question 7A knowledgeable seller
a. tells stories about personal experiences with the product b. demonstrates the product
c. makes comparisons with a similar product d. all of the above
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