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birdseye birdseye
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Posts: 835
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6 years ago
Discuss the difference between consumer sales promotion and trade sales promotion.  Give an example of each.
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
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wrote...
6 years ago
Consumer sales promotions are targeted to the final consumer and include coupons, free samples, contests, and refunds.  Trade sales promotions involve offering price discounts to distributors for purchasing goods in large quantities or for performing some kind of marketing or merchandising task.
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