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birdseye birdseye
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6 years ago
In the sales promotion planning process, after sales promotion objectives have been set, the next step is to
a. logistics and fulfillment.
b. devise sales promotion execution.
c. devise a sales promotion strategy.
d. measurement and evaluation.
e. devise a marketing plan.
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
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xNxxNx
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#1
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6 years ago
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birdseye Author
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