Sales promotion can be used to offset competitors' advertising and sales-promotion efforts.
Indicate whether the statement is true or false
Question 2A study was done on the campus of a major state institution to measure attitudes of students to-wards the recent fee increase. One question asks respondents to rank the five fees they are willing to pay from 1=most willing to 5=least willing. This is scaled as a(n)
a. nominal scale.
b. ordinal scale.
c. interval scale.
d. ratio scale.
e. None of these are correct.
Question 3ARPANET was designed as a user-friendly network that would connect businesses around the globe.
a. True
b. False
Indicate whether the statement is true or false
Question 4Themes that recur frequently in the discussion of customer service include:
a. the high cost of exceptional customer care.
b. the need to invest time and resources in providing good customer care.
c. the recognition that quality management concepts are ineffective in the area of customer service.
Question 5Sales promotion can enable a manufacturer to obtain extra shelf space for a temporary period.
Indicate whether the statement is true or false
Question 6The first step in developing a measure of marketing constructs is to
a. generate sample items.
b. purify the measure.
c. assess validity.
d. specify the domain of the construct.
e. collect data.
Question 7Benefits of online provision of service in applications such as government agencies include:
a. being able to focus on customers with difficult problems.
b. reducing the volume of calls and emails.
c. both of the above.
Question 8Sales promotion can facilitate the introduction of new products and brands.
Indicate whether the statement is true or false
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