Describe consumer sales promotion and trade sales promotion, and then explain how they differ.
Question 2Social networking sites are useful for large business, but are not financially feasible for small businesses.
Indicate whether the statement is true or false
Question 3Discuss the purpose of coupons in sales promotion.
Question 4So far, social networking has gained popularity only in the United States.
Indicate whether the statement is true or false
Question 5Identify and discuss some of the key objectives in using sales promotion.
Question 6Many people now seek recommendations from social media friends before conducting other kinds of searches.
Indicate whether the statement is true or false
Question 7How has the expenditure of promotional dollars on advertising, consumer sales promotion methods, and trade sales promotion methods changed in recent years?
Question 8The increase of consumers who publish their own thoughts and product reviews through digital media has caused consumer-generated information to be less important because some of the information is false.
Indicate whether the statement is true or false
Question 9Explain how a salesperson's performance can be evaluated.
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