What is a shopping cart abandoner? How can businesses use data to reach these ...

Answer to #1

Shopping cart abandoners are customers who start to make an online purchase but leave the website without completing it. Marketing data can be used to determine if these customers might become sales opportunities rather than lost sales. If they are sent a cart-reminder email (an email reminding them of their incomplete purchase) they may become buyers.

Answer to #2

Client-side researchers are employees who work with external research agencies to gather information and solutions for their company.

Answer to #3

They hope to increase the emotional connection between employees and customers and empower employees to do what is right for the customer.

Answer to #4

Marketing researchers have an ethical duty to the client to gather reliable and accurate information; they have an ethical duty to the respondents to allow them to choose whether to participate, to respect their privacy, and to treat them with consideration.

Answer to #5

Soft data is based on an educated guess; hard data includes statistics gathered through valid research.

Answer to #6

Big data is a term used to describe the extraordinary amount of data that is being collected and stored for marketing purposes.

Answer to #7

Discover and define the problem
Analyze current conditions
Develop the process for data collection
Collect the data
Analyze and report the data
Determine a solution to the problem
Implement and evaluate the results

Answer to #8

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