Which of the following is TRUE?
a. Likert and semantic differential scales are examples of itemized rating scales.
b. An advantage of graphic rating scales is that they allow a researcher to make fine distinctions in attitude measurement.
c. The distinguishing feature of an itemized scale is that the possible response categories are limited in number, compared with the graphic rating scale.
d. For graphic scales to be effective, it is advisable to avoid extreme end statements and to have descriptive statements close to their numerical points.
e. All of the above are true.
Question 2When attempting to determine the relative importance of certain characteristics in forming attitudes the most useful scale would be
a. Stapel scale.
b. comparative-rating.
c. Likert scale.
d. itemized-rating.
e. graphic-rating.
Question 3Which of the following is FALSE?
a. A Likert scale is an example of a comparative ratings scale.
b. A semantic differential scale is an example of an itemized scale.
c. When using graphic ratings scales, individuals indicate their rating by placing a check at the appropriate point on a line that runs from one extreme of the attribute to the other.
d. Itemized scales are similar to graphic scales in that individuals make their judgments independently.
e. With comparative scales, subjects make their judgments relative to other items or objects.
Question 4The respondent is instructed to divide 100 points between three attributes to indicate the relative importance of each attribute. This is an example of a
a. constant sum scale.
b. graphic ratings scale.
c. semantic differential scale.
d. summated ratings scale.
e. Stapel scale.
Question 5Comparative ratings scales differ from graphic and itemized scales in that
a. the categories are ordered.
b. judgments are made independently.
c. semantic differential scales are used.
d. relative judgments are involved.
e. the halo effect is a problem.
Question 6Comparative rating scales
a. Differ from graphic and itemized scales in that judgments are made independently with comparative scales.
b. Allow for the evaluation of favorability of individual objects.
c. Are typically better than graphic or itemized rating scales in eliminating halo effects.
d. Both a and b.
e. a, b, and c.
Question 7Which of the following is NOT an itemized rating scale?
a. Likert scale
b. Faces scale
c. Semantic differential scale
d. Summated ratings scale
e. Constant sum scale
Question 8Subjects are instructed to place an X on a line to indicate their feeling. They are told to place the X closer to the right the more they agree with a specific statement. This is
a. itemized scale.
b. graphic ratings scale.
c. thermometer scale.
d. semantic differential scale.
e. summated ratings scale.
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