Regarding measurement basics, we measure a. objects. b. quantities of objects. c. quantities of ...

Regarding measurement basics, we measure
 a. objects.
  b. quantities of objects.
  c. quantities of attributes of objects.
  d. variance among objects.
  e. variance among attributes.

Question 2

As defined in the text, measurement consists of
 a. the assignment of numbers (representing quantities of attributes) to objects or events according to rules.
  b. using a given scale to make comparisons.
  c. determining the frequency of a particular attribute.
  d. assigning numbers solely for identification purposes.
  e. numbers which can be assigned to the physical properties of objects.

Question 3

The fundamental problem with external secondary data is identifying and accessing what is there.
 a. True
  b. False

Question 4

For manufacturers, the one most productive source document is the sales invoice.
 a. True
  b. False

Question 5

Research that has been collected in such a way that the results will support a particular position is often referred to as advocacy research.
 a. True
  b. False

Question 6

The primary advantage of using on-line computer searches to gather secondary data is the accuracy of the data obtained.
 a. True
  b. False

Question 7

The first step in searching published sources of secondary data is to talk to a reference librarian.
 a. True
  b. False

Question 8

You should always use the primary source of secondary data.
 a. True
  b. False