To determine the effect of change in ticket price on attendance, a market researcher may devise a laboratory experiment in which fans are offered the opportunity to purchase a ticket at a variety of prices. In this experiment, price would be the
a. independent variable.
b. effect variable.
c. dependent variable.
d. result variable.
e. extraneous variable.
Question 2General Mills has placed a new cake mix flavor in stores in Midland, TX. They are promoting the flavor with a coupon offer in the local newspaper. They would like to see how the flavor sells in Midland before putting it in stores across the US. This type of research is called
a. descriptive.
b. exploratory.
c. controlled test market.
d. experimental study.
e. Both c and d.
Question 3The local Pizza Hut franchisee is interested in knowing their customers better. They would like to know things like how often they order pizza, whether they pick-up the pizza or have it delivered, their favorite toppings, the number of children per household, number of times they eat pizza in the restaurants, etc. The research firm which carries out this study would undoubtedly refer to it as a(n) __________ marketing research study.
a. experiment
b. causal
c. descriptive
d. internal
e. secondary
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