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Home Q & A Board Other Fields Homework Help Business Marketing
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pepeeman pepeeman
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6 years ago
In general, the first step in conducting exploratory research should be
 a. assembling a focus group.
  b. performing an experience survey.
  c. conducting a literature search.
  d. performing an analysis of selected cases.
  e. narrowing a group of hypotheses to one specific hypothesis for investigation.

Question 2

The primary purpose of a literature search is to
 a. discover the cause of a marketing problem.
  b. derive hypotheses.
  c. discover internal problems.
  d. find out how others have solved a marketing problem.
  e. discover the explanation for a marketing problem.

Question 3

A literature search most closely resembles which type of research?
 a. Causal
  b. Exploratory
  c. Experimental
  d. Descriptive
  e. Relational
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1396hey1396hey
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Posts: 331
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6 years ago
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pepeeman Author
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6 years ago
Helped a lot
annabananerz
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Yesterday
Thanks
Harvinder
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2 hours ago
This helped my grade so much Perfect
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