The vast majority of new recruits for the cigarette industry are
a. preschool and elementary school students.
b. middle-age individuals.
c. young adults in their twenties.
d. the elderly, who are vulnerable to cigarette advertising.
e. adolescents.
Question 2Which of the following statements is FALSE?
a. Under normal circumstances, poor problem formulation can be rescued by more sophisticated statistical analyses.
b. Misdefining the problem / opportunity can produce disastrous results for companies.
c. The best way to avoid researching the wrong problem is to delay the research until the problem is properly defined.
d. A problem confronting a company might also be viewed as an opportunity, and vice versa.
e. None of these statements are false; they are all true.
Question 3Which of the following is FALSE?
a. Definitions of unfamiliar terms should be included in the introduction.
b. The introduction should not state the specific objectives of the research.
c. The report reader should be made familiar with the relationship between the research project and otherrelated work.
d. The body of the report is one of the hardest sections to write in that it is important that the reader be told whatwas done, and why it was done, without the use of technical jargon.
e. All of the above are true.
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