As emblems, consumers use products to
a. satisfy functional needs.
b. satisfy hedonic needs.
c. communicate with the groups to which they belong.
d. search for information from various reference groups.
e. satisfy utilitarian needs.
Question 2Both DSSs and MISs are concerned with
a. improving information processing to enable better marketing decisions.
b. incorporating features that make them easy to use in an interactive mode.
c. flexibility and adaptability.
d. DSS and MIS are concerned with all of the above.
e. DSS and MIS are concerned with none of the above.
Question 3In which of the following situations would it be useful to test for differences between two groups?
a. A retailer wishes to know if customer satisfaction is different between in-store vs. online shoppers.
b. A beverage company wants to know if a new beverage concept differs between users vs. nonusers of thecurrent brand.
c. A department store wishes to know the differences between online catalogs vs. mail order catalog shoppers.
d. A state university wants to know is there is a significant difference in GPA between undergraduate andgraduate students.
e. All of the above situations would benefit from tests for differences between two groups.
Question 4Although Gayathri has lived in the United States for many years, she still wears a sari from her native land of India for special occasions. This is an example of a(n)
a. social class emblem.
b. ethnic emblem.
c. collection.
d. achievement emblem.
e. role acquisition.
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