Among factors that influence resistance, adoption, and diffusion, ____ refers to the extent to which the innovation follows established guidelines for what seems appropriate in the category.
a. conjunctive fungability
b. adaptability
c. legitimacy
d. fungability
e. guidability
Question 2Emma's Ice Cream hires a local marketing research firm to distribute 250 surveys to potential customers. Upon collecting the information, the researchers return the surveys so that Emma's marketing department can analyze the results. The marketing research firm in the above scenario is conducting what type of research?
a. Custom-designed research
b. Field service
c. Limited-service
d. Full-service
e. Syndicated service
Question 3Which of the following statements about regression/correlation analysis is FALSE?
a. Correlation analysis involves the measurement of the closeness of the relationship between two or morevariables.
b. Regression analysis involves the derivation of an equation that relates the criterion variable to one or morepredictor variables.
c. Regression analysis can establish the causal relationship between two or more variables.
d. The regression line minimizes the sum of the squared deviations about the line.
e. It is much more common to conduct regression analyses using a computer.
Quick Reply
