New forms of dance, new types of music, new clothing styles, and new types of food would all qualify ...

New forms of dance, new types of music, new clothing styles, and new types of food would all qualify as ____ innovations.
 a. functional
  b. aesthetic
  c. discontinuous
  d. attribute-based
  e. serial

Question 2

Descriptive statistics include all of the following measures EXCEPT
 a. median.
  b. confidence intervals.
  c. skewness.
  d. variance.
  e. range.

Question 3

Hedonic innovations are new products, services, or ideas that
 a. offer benefits in product performance over existing alternatives.
  b. appeal to our pleasure-seeking and/or sensory needs.
  c. have new social meaning.
  d. are only incremental improvements.
  e. usually spawn other innovations and product forms.

Question 4

Because ____ and ____ measures are similar when it comes to analysis, many researchers refer to both types as
  continuous measures.
 a. interval, ratio
  b. nominal, interval
  c. ordinal, ratio
  d. nominal, ordinal
  e. ratio, nominal