Bella Vista Clothing targets teenage girls with a range of affordable ready-to-wear clothing. The ...

Bella Vista Clothing targets teenage girls with a range of affordable ready-to-wear clothing. The company is opening two new outlets, as sales have been excellent. Which of the following represents a strength for the company?
 
  A) The company's in-house designers have a knack for identifying and popularizing fashion trends.
  B) Disposable income is rising and consumers will have more money to spend on clothes.
  C) Bella Vista has excess production capacity.
  D) A long-time competitor recently went out of business and Bella Vista can cut down on its advertising budget.

Question 2

A study of the external environment allows a manager to understand the ________ and ________ for the organization.
 
  A) threats; weaknesses
  B) strengths; weaknesses
  C) strengths; opportunities
  D) opportunities; threats

Question 3

________ are positive trends in the external environment.
 
  A) Strengths
  B) Threats
  C) Weaknesses
  D) Opportunities

Question 4

Computer peripherals provider Ascent plans to enter a new market in another country. Which of the following represents a threat for Ascent?
 
  A) Ascent's profit margin in the previous year was its lowest on record and it will require long-term planning to improve margins.
  B) Ascent lacks the resources to enter the market on its own and has to find a partner in the new market.
  C) Ascent will have to plan its entry carefully as the laws in the country do not favor foreign businesses.
  D) Ascent needs to improve its service capabilities in the new country as this is an important source of revenue.

Question 5

Casey majored in marketing and really enjoyed studying market research as a subject.
 
  Through research on the Internet and in the university library, she discovers that this industry appears to have significant positive external trends. She interprets this as a(n) ________.
  A) weakness
  B) threat
  C) strength
  D) opportunity

Question 6

You have brought in the local extension agent to explain demographics and the changing nature of the area in which you live. The method for overcoming resistance that you have chosen is ________.
 
  A) education and communication
  B) participation
  C) negotiation
  D) manipulation and cooptation
  E) coercion

Question 7

When an organization is analyzing its labor supply, it is studying its ________.
 
  A) regulatory environment
  B) internal environment
  C) external environment
  D) economic environment