In a short essay, explain why MNEs use global positioning strategies to win over consumers. Explain, too, why consumers prefer global brands. Provide examples of representative brands.
What will be an ideal response?
Question 2People are drawn toward energizers because _____.
a. they feel more engaged, motivated, and positive when they are around them
b. they feel they have meaningful goals in common
c. they are hopeful that they can make a difference
d. all of the above
Question 3According to Jane Dutton and Emily Heaphy, high quality relationships are characterized by _______.
a. both parties feeling emotionally connected, energized, and appreciated
b. adaptiveness and resilience
c. more engagement at work and better performance
d. all of the above
Question 4According to researcher Ray Friedman, minority network groups are more likely to be successful if ______.
a. they attract high potential minority employees
b. they provide many different kinds of activities
c. the regularly reach out to organizational members who are not members of the network group
d. all of the above
Question 5According to researcher Stacy Blake-Beard who studies mentoring across identity groups, _____.
a. protgs should primarily look for mentors who share their same identity groups (e.g., race, gender, nationality, etc.)
b. mentors and protgs should look below surface differences and identify deep level similarities such as values, attitudes, knowledge and skills
c. past studies have found that attitude similarity has not been associated with higher group cohesiveness, satisfaction, performance ratings, and pay ratings.
d. attitude similarity is not a catalyst for communication.
Question 6Exporting is the most common foreign market entry strategy of the SME.
Indicate whether the statement is true or false
Question 7Companies typically use various international operating forms simultaneously for all the following reasons EXCEPT which one?
A) They may be at different stages of commitment for different products.
B) They may be at different stages of commitment for different countries.
C) They may need to balance foreign revenues among their operating divisions.
D) Differences in countries' characteristics may necessitate diverse operational forms.
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