Which of the following is a primary cause of gray market activity?
A) a firm's inability to control production and distribution costs
B) a significant difference in price between national distributors
C) a firm's decision to flood the market with substandard products
D) a large price difference between two countries for the same product
Question 2In countertrade transactions, developing countries typically offer all of the following except ________.
A) coal
B) spring water
C) tires
D) maize
Question 3Adaptation can best be defined as which of the following?
A) changing a marketing program to make the elements completely uniform
B) altering a firm's organizational structure to facilitate internationalization
C) modifying marketing program elements to meet the needs of a specific market
D) varying a firm's products and services to meet distribution requirements
Question 4In a short essay, explain the Absolute Advantage principle. Provide an example of the principle at work.
What will be an ideal response?
Question 5A global market segment can best be defined as which of the following?
A) an international group of customers with common characteristics
B) a group of demographically similar customers from one country
C) a group of customers with similar economic backgrounds
D) an international group of customers with disposable income
Question 6Which of the following is a characteristic of positioning?
A) product images evoke specific attributes for consumers
B) international consumers have identical purchasing habits
C) marketing campaigns appeal to all foreign consumers
D) individual markets share similar attributes and needs
Question 7Which of the following is an example of a macro-level variable often used in global marketing strategies?
A) average family size
B) cultural similarities
C) personal political beliefs
D) standard home sizes
Question 8Why did Coca-Cola's management alter the positioning of Diet Coke in Japan?
A) Sales of Diet Coke exceeded sales of regular Coca-Cola.
B) Japanese consumers did not recognize the brand by another name.
C) Japanese consumers do not like products labeled diet.
D) The Japanese language lacked an equivalent term for diet.
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