In about 100 words, explain why smaller companies might outsource elements of their human resources, payroll, or retirement plan management operations.
Q. 2In a paragraph or two, explain why a company might contract with a third-party logistics provider. Be sure to include the benefits a company might expect from such an arrangement.
Q. 3Would the use of purchasing cards be more helpful in controlling direct materials costs or indirect materials costs? In a paragraph or two, explain why.
Q. 4In a paragraph or two, distinguish between direct materials and indirect materials and explain why companies manage these costs in different ways.
Q. 5Briefly define the term spend as it is used in business purchasing. In a paragraph or two, explain how the Internet has reduced the spend of many U.S. manufacturing companies.
Q. 6The business purchasing process is often more complex than most consumer purchasing processes. In about 100 words, outline the differences between a typical consumer purchase and a business purchase.
Q. 7In one or two paragraphs, explain the differences between an industry value chain and a strategic business units supply chain.
Q. 8You are the new marketing manager for the
Midland Daily Courier, a weekly newspaper that publishes local news, high school sports results, and feature stories about local businesses and political issues. The paper also publishes several regular columns written by local experts on gardening, home repair, and crafts. Like many small weeklies, the Courier has seen its subscriber base shrink gradually over the past 10 years. The newspaper has a Web site on which it posts all of the display ads that run in the print edition, its free classified ads, and all of the news content from the print edition. Your job is to work with the publisher and the editorial staff to revive interest in the paper and devise marketing plans that will either increase subscriptions directly or generate increased interest and awareness of the newspapers value to potential subscribers. In about 400 words, provide a viral marketing plan that uses blogs and social media tools to generate interest in the Courier. Be specific about how you would promote each element of the newspapers offerings, including which tool you would use for which element.
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