What is the number one contributor to homelessness?
a. addiction to alcohol or drugs
b. unemployment
c. mental illness
d. physical disability
Q. 2The purpose of marketing is to ____.
a. find a problem, need, or want and to fashion a solution to it
b. sell a product or service
c. change consumer's actions
d. increase distribution
Q. 3States in which region of the U.S. generally have higher-than-average rates of food insecurity?
a. Northeast
b. Midwest
c. West
d. South
Q. 4What is the second step in developing a marketing plan?
a. Determine the needs and wants of the target population.
b. Conduct a situational analysis.
c. Specify the benefits of the services to the target population.
d. Develop a marketing strategy.
Q. 5In 2013, approximately ____ percent of all Americans age 65 and over were living below the poverty threshold.
a. 5
b. 7.5
c. 9
d. 12.5
Q. 6In contrast to traditional marketing, social marketing aims to____.
a. change the attitudes and/or behavior of targeted consumers
b. satisfy the needs of the targeted consumers
c. satisfy the wants of the target markets
d. explicitly target young adults
Q. 7Which community food security strategy helps families save money by pooling their resources, such as money and labor, to buy food in bulk quantities at reduced costs?
a. Food-Buying Cooperatives
b. Directory of Supply and Demand for Community Food Surplus
c. Community-Supported Agriculture Programs
d. Farm-to-Cafeteria Initiatives
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