One advantage of primary research is that it avoids needless duplication of costly research efforts. ...

One advantage of primary research is that it avoids needless duplication of costly research efforts.
  Indicate whether the statement is true or false

Ques. 2

Because of budget cutbacks, you must lay off your receptionist. What is the best way for you to deliver this message?
 A) Send her an e-mail message.
  B) Send her a brief text message.
  C) Meet with her in a face-to-face conversation.
  D) Leave her a voice mail message.

Ques. 3

Reports that examine the buying habits of a group of teenagers at three-month intervals are examples of a longitudinal study.
  Indicate whether the statement is true or false

Ques. 4

When choosing the best channel for your message, you should consider the importance of the message, the amount and speed of feedback and interactivity required, the necessity of a permanent record, the cost of the channel, the degree of formality desired, the confidentiality and sensitivity of the message, and _________.
 A) the receiver's preference and level of expertise
  B) the ability of the channel to showcase your technical expertise
  C) your own communication channel preferences
  D) the ability of the channel to make your company look cutting edge