The best reason to give the receiver for a refusal is company policy because it requires no further ...

Answer to #1

F

Answer to #2

D

Answer to #3

AIDA comprises the four basic steps of the persuasive process, including gaining attention, generating interest, creating desire, and motivating action. The components are based on the AIDA model:

a) Attention: Get the receiver's attention.
b) Interest: Introduce the product, service, or idea, and arouse interest in it.
c) Desire: Create a desire by presenting convincing evidence of the value of the product, service, or idea.
d) Action: Encourage action.

Answer to #4

F

Answer to #5

D

Answer to #6

Some people might respond favorably to appeals to physiological, security, and safety needs (to save time and money, to be comfortable, to be healthy, or to avoid danger). People with such needs would be impressed with a discussion of the benefits of convenience, durability, efficiency, or serviceability. Others might respond favorably to appeals to their social, ego, and self-actualizing needs (to be loved, entertained, remembered, popular, praised, appreciated, or respected).

Answer to #7

T

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