Tweets are limited to 140 characters or less. Why do experts feel tweets should be even shorter?
A) Shorter tweets allow the user to send out several tweets in a row to tell a story.
B) Shorter tweets aid in the ability to retweet the message.
C) Users have a short attention span and won't read a tweet of 100 or more words.
D) Twitter will automatically change links to a length of 22 characters.
E) Shorter tweets allow the use of more visual aids and emoticons.
Ques. 2How can an organization show users and fans that the organization values the users input?
A) By hiding outdated posts
B) By putting the most important information within the first 90 characters of the post
C) By creating strong visual content
D) By posting new content daily
E) By asking questions and responding to fans in a timely fashion
Ques. 3What is the key to being seen on Facebook?
A) A welcoming home page
B) Interactivity
C) Frequent newsfeeds
D) Utilization of algorithms for postings
E) Increased numbers of likes and fans
Ques. 4What can be done to make Facebook posts most effective?
A) Post on Mondays or Tuesdays between 10:00 a.m. and 5:00 p.m.
B) Keep video, posts, and photos familiar and consistent
C) Posts about product lines as often as possible
D) Keep posts to less than 40 characters
E) Put the most important information at the end of the post
Ques. 5When utilizing Facebook, how can businesses utilize a soft sell for merchandise?
A) By taking advantage of social media primetime
B) By diversifying content
C) By posting daily, but not excessively
D) By being visual
E) By keeping important posts in front of the audience
Ques. 6When using Facebook, how many fans of an organization actually see what is being posted on the site?
A) Less than ten percent
B) Less than one third
C) Half
D) More than half
E) Most