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hskennedy hskennedy
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6 years ago
What does AIDA stand for, when referring to persuasive messages?
 
  A) Action, interest, demand, attention
  B) Attention, interest, desire, action
  C) Attention, interpersonal, demand, action
  D) Action, interest, desire, attention
  E) Action, interpersonal, demand, attention

Ques. 2

Which step of the AIDA plan encourages the audience to hear about your main idea?
 
  A) Action
  B) Interest
  C) Interpersonal
  D) Desire
  E) Attention

Ques. 3

Which of the following are designed to elicit a preferred response in a nonsales situation?
 
  A) Persuasive business messages
  B) Persuasive marketing messages
  C) Sales and marketing messages
  D) Direct messages
  E) Indirect messages

Ques. 4

Within the three-step writing process, which of the following is not part of the four essential strategies for persuasive messages?
 
  A) Framing your arguments
  B) Analyzing the audience
  C) Balancing emotional and logical appeals
  D) Reinforcing your position
  E) Anticipating objections
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zl1993zl1993
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