Describe each of the four phases of the AIDA model for persuasive messages. What will be an ideal ...

Answer to #1

Answer: (1) Attention: Make your audience want to hear about your idea. Find some common ground on which to build your case. (2) Interest: Explain the relevance of your message to your audience. (3) Desire: Make readers want to change by explaining how the change will benefit them. Answer in advance questions that your audience might have, and back up your claims with relevant evidence. (4) Action: Ask your audience to take the specific action you suggest.

Answer to #2

Answer: B
Explanation: B) Online consumers often seek product information from other consumers, rather than from marketers. Rather than pushing products, marketers should encourage and participate in online conversations.

Answer to #3

Answer: Logical appeals can take place through analogy, induction, or deduction. With analogy, you reason from specific evidence to specific evidence, in effect borrowing from something familiar to explain something unfamiliar. With inductive reasoning, you work from specific evidence to a general conclusion. With deductive reasoning, you work from a generalization to a specific conclusion.

Answer to #4

Answer: One challenge in this situation is to make the subject line interesting and relevant enough to capture reader attention. At the same time, however, you have to capture attention without revealing your main idea.

Answer to #5

Answer: TRUE
Explanation: The better the source of your evidence, the more credible your product looks. Thus, an educational product that has been approved by a prominent teacher's organization, for example, looks more attractive than a product that has been endorsed only by paid users.

Makes more sense now, TY